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Reflects Expansion into Live Event Analytics, Real-time Audience Measurement, Lead Generation and Keyword Engagement Analysis with Focus Group in the Cloud™ Service

 

Alexandria, VA and Boston, MA —July 7, 2015— The Gage Group announced that effective immediately it is offering SageEngage’s Focus Group in the Cloud™ audience measurement and analytics platform to its public opinion and political strategies clients. The Focus Group in the Cloud™ allows the hosts of conference calls, video libraries, webinars, live streaming events, political debates, town hall meetings and other live events to measure their audiences’ moment-to-moment reactions to the actual content of their events.

This audience engagement and reaction data is then combined with other available event data to form real-time dashboards that reflect the engagement and sentiment of the audience while the event is in progress. Post event analysis provides lead generation and prioritization based on an extensive micro-targeting capability that creates matched data sets to the keywords and phrases from the event that engaged individual audience members.

“SageEngage is one of the first analytics firms to view the actual audience as a key but hidden asset in any live event big data analysis,” says Alex Gage, CEO of The Gage Group. He continued on, “They recognized very early on that what someone is thinking about or feeling while they are engaged in any event – might just be the most important data that you can collect about that event. Then they figured out a way to collect and aggregate that type of data at scale. We look forward to working with SageEngage during this election cycle and well beyond.”

Where Audience and Analytics Meet. The real-time event dashboard is at the heart of the Focus Group in the Cloud™ and it captures the most compete snapshot of the constantly evolving public opinion landscape, by testing real audiences while they are forming their opinions.

“We are more than excited to partner with the Gage Group by helping them to uncover the engagement and sentiment in any audience. Putting the SageEngage audience measurement and analytics in the hands of the visionaries that created micro-targeting will create interesting and valuable outcomes for their clients. We fully look forward to participating with the Gage Group in delivering this next generation of public opinion tracking and analysis, said Jeff Laughlin, CEO of SageEngage.”


The Gage Group

The Gage Group combines data, technology and people to create unique insight and actionable intelligence for their public opinion and political strategy clients. To learn more about The Gage Group, please contact Calder Gage at (703) 501-6243 or calder@gagegroupllc.com.

SageEngage

Headquartered in Boston and Boulder, SageEngage is a leading innovator in the field of live audience measurement and analytics. The SageEngage Focus Group in the Cloud™ allows event hosts of conference calls, video libraries, webinars, live streaming events, political debates, town hall meetings and other live events to measure their audiences’ moment-to-moment reactions to the actual content of their events. To learn more about SageEngage, please contact Jeff Laughlin at (617) 930-6869 or jeff@sageengage.com

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